{
  "goal": "gut health",
  "goal_aliases": [
    "gut health",
    "digestive health",
    "ibs",
    "sibo",
    "bloating",
    "microbiome",
    "food intolerance",
    "leaky gut",
    "coeliac",
    "digestive issues"
  ],
  "version": "v1",
  "generated_at": "2026-09-24T17:34:57+12:00",
  "timezone_note": "Pacific/Auckland (NZ)",
  "data_sources": {
    "clinical_nutritionists": "https://idxdirectories.com/clinical-nutritionists/data/practitioners.json",
    "naturopaths": "https://idxdirectories.com/naturopaths/data/practitioners.json",
    "acupuncture": "https://idxdirectories.com/acupuncture/data/practitioners.json",
    "massage": "https://idxdirectories.com/massage/data/practitioners.json"
  },
  "privacy": {
    "public_fields_only": true,
    "no_email_phone_street": true,
    "thin_held_excluded": "Public JSON already withholds thin/held; scorer also drops listing_tier!=rich when present",
    "corrections": "sammydickson.nz@gmail.com"
  },
  "ranking": {
    "principle": "Prefer about/bio substance over thin keyword or multi-tag spam.",
    "min_score_to_list": 2.5,
    "min_score_to_list_in_sample": 2.5,
    "soft_phrases": ["gut health", "digestive", "gut "],
    "weights": {
      "soft_only": 1.5,
      "soft_with_substance": 0.4,
      "practice_name_gut": 1.0,
      "gut_tag": 0.6,
      "related_each": 0.8,
      "related_cap": 2.0,
      "anti_spam_broad_breadth": 8,
      "anti_spam_broad_penalty": 1.2,
      "anti_spam_tag_breadth": 5,
      "anti_spam_tag_penalty": 0.6,
      "template_penalty_each": 0.4,
      "template_penalty_max_phrases": 2
    },
    "template_phrases": [
      "applies meridian based care",
      "supports digestive complaints",
      "builds collaborative care plans"
    ],
    "massage_required_terms": ["visceral", "abdominal", "digestive", "gut"],
    "substance_keywords": [
      {
        "term": "ibs",
        "w": 3.0
      },
      {
        "term": "sibo",
        "w": 3.0
      },
      {
        "term": "microbiome",
        "w": 2.8
      },
      {
        "term": "microbiota",
        "w": 2.8
      },
      {
        "term": "fodmap",
        "w": 2.6
      },
      {
        "term": "leaky gut",
        "w": 2.5
      },
      {
        "term": "coeliac",
        "w": 2.5
      },
      {
        "term": "celiac",
        "w": 2.5
      },
      {
        "term": "food intolerance",
        "w": 2.4
      },
      {
        "term": "food sensitivity",
        "w": 2.4
      },
      {
        "term": "food sensitiv",
        "w": 2.3
      },
      {
        "term": "bloating",
        "w": 2.2
      },
      {
        "term": "constipation",
        "w": 2.0
      },
      {
        "term": "diarrhoea",
        "w": 2.0
      },
      {
        "term": "diarrhea",
        "w": 2.0
      },
      {
        "term": "reflux",
        "w": 2.0
      },
      {
        "term": "gerd",
        "w": 2.0
      },
      {
        "term": "dysbiosis",
        "w": 2.4
      },
      {
        "term": "digestive concern",
        "w": 2.6
      },
      {
        "term": "digestive health",
        "w": 2.2
      },
      {
        "term": "digestive system",
        "w": 2.0
      },
      {
        "term": "digestive issue",
        "w": 2.2
      },
      {
        "term": "digestive complaint",
        "w": 1.6
      },
      {
        "term": "gut flora",
        "w": 2.3
      },
      {
        "term": "gut microbiome",
        "w": 2.8
      },
      {
        "term": "intestin",
        "w": 2.0
      },
      {
        "term": "bowel",
        "w": 1.8
      },
      {
        "term": "stomach",
        "w": 1.4
      },
      {
        "term": "candida",
        "w": 1.6
      },
      {
        "term": "parasite",
        "w": 1.5
      },
      {
        "term": "visceral",
        "w": 2.0
      },
      {
        "term": "abdominal massage",
        "w": 2.2
      }
    ],
    "related_modality_terms": [
      "clinical nutrition",
      "nutrition",
      "sports nutrition",
      "herbal medicine",
      "medical herbalism",
      "chinese herbal medicine",
      "functional testing",
      "functional medicine",
      "traditional chinese medicine"
    ],
    "anti_spam": "Broad service/usual_clients tag lists with gut tag but no about substance are penalised",
    "template_penalty": "Shared formulaic about phrases (e.g. acupuncture digestive complaints template) are downranked"
  },
  "niches": [
    {
      "niche_id": "clinical_nutritionists",
      "label": "NZ Clinical Nutritionists",
      "hub_path": "/clinical-nutritionists/",
      "relevance": "primary",
      "prior_weight": 1.0,
      "live_count": 109,
      "scored_count": 106,
      "explicit_gut_signal_count": 68,
      "why": "Primary for diet/gut; richest public gut tagging and about mentions.",
      "match_fields": [
        "about",
        "services"
      ],
      "profile_url_pattern": "https://idxdirectories.com/clinical-nutritionists/profile.html?slug={slug}"
    },
    {
      "niche_id": "naturopaths",
      "label": "NZ Naturopaths",
      "hub_path": "/naturopaths/",
      "relevance": "primary",
      "prior_weight": 0.85,
      "live_count": 220,
      "scored_count": 191,
      "explicit_gut_signal_count": 139,
      "why": "Primary; nutrition + herbal + frequent gut health usual_clients tags; rarer bio substance.",
      "match_fields": [
        "bio_summary",
        "modalities",
        "usual_clients"
      ],
      "profile_url_pattern": "https://idxdirectories.com/naturopaths/profile.html?slug={slug}"
    },
    {
      "niche_id": "acupuncture",
      "label": "NZ Acupuncturists",
      "hub_path": "/acupuncture/",
      "relevance": "secondary",
      "prior_weight": 0.45,
      "live_count": 167,
      "scored_count": 81,
      "explicit_gut_signal_count": 9,
      "why": "Secondary; TCM/Chinese herbal and occasional digestive about language.",
      "match_fields": [
        "about",
        "services"
      ],
      "profile_url_pattern": "https://idxdirectories.com/acupuncture/profile.html?slug={slug}"
    },
    {
      "niche_id": "massage",
      "label": "NZ Massage Therapists",
      "hub_path": "/massage/",
      "relevance": "tertiary",
      "prior_weight": 0.15,
      "live_count": 205,
      "scored_count": 0,
      "explicit_gut_signal_count": 0,
      "why": "Tertiary; only if visceral/abdominal/digestive/gut language present.",
      "match_fields": [
        "about",
        "services"
      ],
      "profile_url_pattern": "https://idxdirectories.com/massage/profile.html?slug={slug}"
    }
  ],
  "not_in_scope_v1": [
    "medical herbalists (not live on hub at design time; /medical-herbalists/data/practitioners.json 404)",
    "skin & dermal",
    "day spas",
    "contrast therapy"
  ],
  "top_modalities_for_goal": [
    {
      "modality": "Clinical nutrition / nutrition therapy",
      "niche": "clinical_nutritionists",
      "role": "primary",
      "rough_people": 68,
      "live_directory_size": 109
    },
    {
      "modality": "Naturopathy (nutrition + herbal medicine)",
      "niche": "naturopaths",
      "role": "primary",
      "rough_people": 139,
      "live_directory_size": 220
    },
    {
      "modality": "Acupuncture / TCM (incl. Chinese herbal)",
      "niche": "acupuncture",
      "role": "secondary",
      "rough_people": 9,
      "live_directory_size": 167
    },
    {
      "modality": "Massage (visceral/abdominal only)",
      "niche": "massage",
      "role": "tertiary",
      "rough_people": 0,
      "live_directory_size": 205
    }
  ]
}